This Means Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The great majority of your website's pages are significant as every page of your website has an opportunity to be indexed by the search engines. This is Google in the UK, because it has about a 90% hold on search activity. In the States it's 61%. You'll increase the possibility of a page being indexed if you can prove to Google that you've put some thought and detail into your page content. What this means is producing a page that is providing plenty of unique and engaging content. If a page on your site is not indexed, you have not been able to satisfy Google enough for it to consider your page worthy of being included in their index. Essentially, they do not think its sufficiently good to be viewed by their users.
Learn From Your Competition
You can learn a lot about what could be lacking with your web site page by having a quick look at your competition. The general standard of the pages that you visit will tell you about the standard you will want to attain and exceed, if your financial position and time permits.
Your Message
A succinct message delivered adequately is much better than a poor message delivered with bells and whistles! Taking a look at your competition will help you determine how well you are going to need to deliver your message. Make sure you are clear on what you are going to be saying and what you'll be asking your visitors to do. Think carefully about what words, pictures and even video would make a potential customer purchase from you instead of one of your competition. When you're clear about your message only then can you develop the content.
Your Page Is Your Display Product
Even if you're a services business you still have to treat every single page of your site as if you are going to put it on a shelf for prospective purchasers to view. If the product you put on show looks shabby nobody will buy it. If the product does not provide enough detail it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you ignore these elements the probabilities of your page being indexed are nearly none. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that mean something. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't beneficial yet it is the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you must ensure the address makes sense to a human and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is vital and it's most definitely an element that influences how well a page will rank. The Page Title appears in the tab of the browser. What you need to include in your page title are words that you need your page to be famous for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a site are too similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should give the reader of the page a very clear notion of what the content of the page is about.
Meta Description - Your Advert
This is undoubtedly one of the most overlooked elements and yet it is one of the most vital. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine figure out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with images. These fields provide further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. Visitors are sometimes put off by having to read a lot , however , they're going to leave a page if they are unable to find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organize the words in a fashion that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you need to regard your website pages like you would products you are putting on show. If your products look unappealing you cannot expect prospects to have any interest in them. The same is true for the search engines.
If you would like your website pages to be indexed you have got to make sure you give the search engines with what they're searching for from content. If you would like your web site pages to be recognized by visitors you have got to make sure they can see that you have put some effort into producing quality content.
Make every single page of content worthy of your business.
The great majority of your website's pages are significant as every page of your website has an opportunity to be indexed by the search engines. This is Google in the UK, because it has about a 90% hold on search activity. In the States it's 61%. You'll increase the possibility of a page being indexed if you can prove to Google that you've put some thought and detail into your page content. What this means is producing a page that is providing plenty of unique and engaging content. If a page on your site is not indexed, you have not been able to satisfy Google enough for it to consider your page worthy of being included in their index. Essentially, they do not think its sufficiently good to be viewed by their users.
Learn From Your Competition
You can learn a lot about what could be lacking with your web site page by having a quick look at your competition. The general standard of the pages that you visit will tell you about the standard you will want to attain and exceed, if your financial position and time permits.
Your Message
A succinct message delivered adequately is much better than a poor message delivered with bells and whistles! Taking a look at your competition will help you determine how well you are going to need to deliver your message. Make sure you are clear on what you are going to be saying and what you'll be asking your visitors to do. Think carefully about what words, pictures and even video would make a potential customer purchase from you instead of one of your competition. When you're clear about your message only then can you develop the content.
Your Page Is Your Display Product
Even if you're a services business you still have to treat every single page of your site as if you are going to put it on a shelf for prospective purchasers to view. If the product you put on show looks shabby nobody will buy it. If the product does not provide enough detail it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you ignore these elements the probabilities of your page being indexed are nearly none. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The list below contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they are checked by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is helpful if the URL contains words that mean something. If it does it will mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' as it gives a good idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' isn't beneficial yet it is the same page address as the one above, however it's the raw page address. If you are responsible for your page addressing you must ensure the address makes sense to a human and that it directly reflects what a human being and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is vital and it's most definitely an element that influences how well a page will rank. The Page Title appears in the tab of the browser. What you need to include in your page title are words that you need your page to be famous for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it feels multiple pages of a site are too similar.
H1 Tag - Regard It As Heading 1
H1 implies to a search engine the main title of the content they're crawling. To the human visitor it's the main heading. It should give the reader of the page a very clear notion of what the content of the page is about.
Meta Description - Your Advert
This is undoubtedly one of the most overlooked elements and yet it is one of the most vital. This is what Google will serve up if it thinks your content is worthy of appearing in search results. It must be produced with a call to action. If you do not write a Meta Description Google will decide for you what it'll show and this is usually not a good thing.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image there. The file name you give to an image helps a search engine figure out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that can be associated with images. These fields provide further opportunities to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. Visitors are sometimes put off by having to read a lot , however , they're going to leave a page if they are unable to find enough information. What's clear is that Google doesn't like pages that are text deficient. It is very important to organize the words in a fashion that keeps the reader engaged and satisfies Google in terms of word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you need to regard your website pages like you would products you are putting on show. If your products look unappealing you cannot expect prospects to have any interest in them. The same is true for the search engines.
If you would like your website pages to be indexed you have got to make sure you give the search engines with what they're searching for from content. If you would like your web site pages to be recognized by visitors you have got to make sure they can see that you have put some effort into producing quality content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for more than twenty years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
Your Site Is Your Internet Store
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